The seasons are changing, school is back in session, and the holiday season is right around the corner. View it Online IN THIS ISSUE Look for Us... Coming Soon: Rose Bowl Game ticket presale What’s New? Live Life Differently; Millennial white paper; new Client Website mobile app; ALSF donation challenge; newly approved LTC seminar Ideas for Action Powerful client event and gift ideas for the fall and holiday season Learn More! Relaunched “Marketing Mondays” webinar series; “Marketing 201” rolls on; bookmark the Marketing Guide and LINKnet Marketing Training page Welcome to the Fall 2016 edition of Marketing News “The seasons are changing, school is back in session, and the holiday season is right around the corner. Now is the time to start planning your holiday client touches and events for your A+ clients and deliver a unique experience. See the “Ideas for Action” section for resources on building a touch plan and executing your client events. You’ll also find valuable tools under “What’s New?” to educate your clients, helping to build confidence in their decision to partner with you for a lifetime of financial security. Remember, marketing is a key driver to the growth of your practice—helping you prospect for new clients, promote your practice to your target market, and deliver an experience that strengthens your position at the center of your clients’ financial lives. Don’t miss out on these timely opportunities to boost your business and help your clients Live Life Differently™.” Michele Pierz Director, Field Marketing   MARKETING WEBINARS REVAMPED FOR Q3-Q4 Register now for 101- and 201-level interactive training on our core marketing tools and strategies!   E-MANAGER – CRM INTEGRATION COMING SOON You will soon be able to sign your clients up for newsletters straight from CRM with more integration coming next year. Stay tuned! NEW MARKETING PROFILE MANAGER LAUNCHING OCTOBER 2016! Personalize your information in one place The Marketing Profile Manager (MPM) is a new way for your information to be fed into Northwestern Mutual-supported marketing tools from one centralized location. You no longer have to select and customize your information in each marketing tool – whether it’s your preferred name, designations, or even your FR locator bio, MPM saves you time by creating consistency! See the how-to guide for more information.   LOOK FOR US... ROSE BOWL GAME TICKET PRESALE COMING IN NOVEMBER! As the presenting sponsor of the 2017 Rose Bowl Game, Northwestern Mutual employees and field members have access to an exclusive presale ticket offer. This ticket presale gives individuals the opportunity to secure tickets to the 2017 Rose Bowl Game, which will take place Monday, Jan. 2, at 1:30 p.m. PT at the Rose Bowl Stadium in Pasadena, CA. Keep a look out for additional information pertaining to the presale on LINKnet throughout the month of October and save this link for when the presale goes live in early November. WHAT'S NEW? Coming Soon: New NM.com Section Featuring Clients Who Live Life Differently™ A new Live Life Differently™ section will launch on NorthwesternMutual.com this week. This new content highlights clients who are able to live life differently because they are acting on a plan to achieve financial security. New client stories will be added regularly and will feature big wins like starting a business or retiring confidently to small wins like paying off credit card debt or buying a home. Send an email to stories@northwesternmutual.com if you have a client story to share. The site will also feature perspective from Northwestern Mutual executives. The first post will be from John Schlifske. Social Media posts and Field Website blurbs will be available for you to share this content. NEW CONSUMER WHITE PAPER FOR 30-SOMETHINGS While Millennials are more likely than Gen Xers and Baby Boomers to financially plan, only one in five currently have a financial advisor. “The Ultimate Guide to Finances in Your 30s” can help position you as valuable resource for this market in helping them balance all of their financial priorities and excel through their 30s with confidence. View the white papers and promotional tools on the White Papers LINKnet page. IT'S HERE! THE NEW CLIENT MOBILE APP The release of Northwestern Mutual’s first dedicated iOS mobile phone app is now available. Tell clients to simply search “Northwestern Mutual” to download from the App Store today. With the swipe of a finger, clients will gain real-time insight into their complete financial picture at a glance, anywhere, anytime. The app is available on iOS devices (iPad and iPhone), and includes:   • Summary of Northwestern Mutual products   • Summary of non-Northwestern Mutual financial accounts   • Aggregation of non-Northwestern Mutual accounts including property value   • Financial representative contact information Learn more about how the mobile app will help you to be at the center of your clients’ financial lives. Don’t have an iOS device? Check out the Client Website Mobile App Simulation. YOUR CLIENTS CREATE AN ONLINE ACCOUNT, WE MAKE A DONATION! Through September 30, you and your clients can make a difference for children and families battling childhood cancer. The Northwestern Mutual Foundation will donate up to $100,000 in recognition of everyone who creates a Northwestern Mutual online account during this September’s Childhood Cancer Awareness Month. Tools to Promote to Clients   • Social Media Posts – in Hearsay Social   • Pre-approved email – search “Client Website” on LINKnet Creating a Northwestern Mutual online account is a win-win. Clients get instant access to their insurance and accounts, can choose to go paperless, pay premiums online and even aggregate other financial accounts—putting you at the center of their financial lives. NEW PLANNING FOR LONG-TERM CARE SEMINAR AVAILABLE Planning for Long-Term Care (05-4041) is a brand new seminar that can be used by registered representatives in all states to help establish and strengthen client relationships within the community. It covers what long-term care is and expenses and common misconceptions associated with it. It does NOT discuss LTC insurance, but calls on attendees to discuss solutions with a financial professional. Find the presentation on the Seminars page of LINKnet, along with supporting resources like the new Plan for Aging Worksheet! REENGAGING YOUR NEWS BRIEF SUBSCRIBERS Sending the News Brief e-newsletter each month is a simple and easy way to stay in front of your clients and prospects. Overall, 26% of subscribers open the News Brief each month, jumping to an impressive 50% when they get targeted articles that are of specific interest to them. Because of these great open rates, we want to help get the people who aren’t regularly reading every edition to start doing so—to kick start planning conversations and drive more leads to you. This month, the Marketing department will email the following subscribers and ask them to select the types of articles they like:   • Received News Brief for 8 months but have not opened it in the last 90 days   • Haven’t opened News Brief in the past 18 months No action is required. If you have any questions about this email campaign, please contact the Marketing Resource Center. IDEAS FOR ACTION PLANNING AND EXECUTING YOUR FALL CLIENT EVENTS The unique experience your clients have with you and your team is what transforms them from clients to advocates. Your A+ clients deserve an A+ experience, and now is the time to start planning and implementing your events for the fall and holiday season. Tune in to our live webinars - “Creating and Managing Client Events” on Tuesday, Sept 20th and “Creating the Ultimate Client Experience” on Monday, Oct 10th – for all the action steps and examples. From pumpkin patches to pies, you’ll pick up valuable ideas that will help deepen your relationships to drive repeat sales and referrals. Don’t forget that E-Manager has holiday e-cards as a great touch point! Be sure to add your clients to this subscription so you’re ready to send them the Thanksgiving card. Learn how using the Marketing Guide! LINKnet is also full of resources to help you execute your plan, including our Event Planning Checklist and “My Events” manager in the Site Admin Tool. LEARN MORE We’ve relaunched and refreshed the content in our “Marketing Mondays” webinar series, while the new “Marketing 201” sessions continue into the fall. Take advantage of these resources to build your knowledge!   • “Marketing Mondays” Webinar Series Revamped for Fall If you’re new to marketing, be sure to check out these 101-level webinars! Hosted by our team and featuring subject matter experts, these 30-minute sessions explore all things marketing. They’re held every other Monday at 10:00am CST. Visit the Virtual Academy Calendar to sign up!   • “Marketing 201” Webinars Have you attended “Marketing Mondays” and feel you’re ready for more advanced training? Register for “Marketing 201” – a series of deep-dive webinars into marketing tools and strategies on Tuesday mornings. Sign up today using the Virtual Academy calendar!   • Online Marketing Guide Access self-guided training for marketing tools via the Marketing Guide. This online, interactive guide walks you through each of the core marketing technologies, how FRs use them and how to get started.   • Marketing Training on LINKnet Our dedicated Marketing Training page on LINKnet is a central location for quick information and links to everything you need. Check it out! Visit our Marketing News page for access to all issues of this newsletter. CONTACT US Please contact the Marketing Resource Center with any questions: P: (866) 692-9165 E: marketing@northwesternmutual.com     View it Online | Privacy Policy | Third Party Links If you prefer to not receive these emails, you may Unsubscribe. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries. Northwestern Mutual, 720 East Wisconsin Avenue, Milwaukee, Wisconsin 53202 ©2015 Northwestern Mutual. 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